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Are You Behind the Wheel of Your Brand?

Started by Carrie Robinson in Answer our Community "Questions of the Day" Jun 12, 2011. 0 Replies

Brand, brand, brand...we constantly here this word everywhere.  Why?  It is important to 'Drive Your Brand' particularly in social media.  Think about it, look at your LinkedIn profile and other social media.  Are you driving your brand?  Beep, Beep, here I come! Enjoy this video:  JD Gershbein on LinkedInContinue

Tags: Media, Social, LinkedIn, Brand


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A Tribute to Martin R. Katz

Posted by Laurence Shatkin on March 31, 2015 at 9:41am 0 Comments

As I was growing up, I often thought of making a career in writing, but it never occurred to me to write about careers. This career path, which has been so rewarding to me, I owe to Marty Katz. He died March 17, age 98.

In 1979, he hired me to develop career information for the SIGI program at Educational Testing Service. The System of Interactive Guidance and Information was his brainchild and was one of the pioneering systems in the early days of computer-based career development. His ideas were so far ahead of his time that, initially, the available computers were incapable of storing the amount of information necessary to make the system work. He proposed using a carousel of slides to display the fixed information (such as occupational descriptions) so that the computer’s limited storage would be freed up for the interactive textual elements. He also…

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