We're in a whole new world of employment -- one that has continued (and will continue) to evolve and one that is MUCH different from the employment world of our parents and grand-parents.  The days of joining a company that you stay at and retire from are LONG GONE and will likely never return again.  Job changes occur more and more frequently and career changes are more common than ever before.

We are no longer "Who we work for." Tagging your identity strictly to a company and "co-branding" your work-life with a company name are strategies that have less meaning and are impossible to sustain as a PRIMARY means of your identification.  Companies come and go through mergers and dissolution -- even BIG names lose their "wow" factor and brand identity .... think of names like Enron, Arthur Andersen, NationsBank, Eastern Airlines, and countless small and mid-sized businesses.

The better strategy and one that we all must…