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Are You Behind the Wheel of Your Brand?

Started by Carrie Robinson in Answer our Community "Questions of the Day" Jun 12, 2011. 0 Replies

Brand, brand, brand...we constantly here this word everywhere.  Why?  It is important to 'Drive Your Brand' particularly in social media.  Think about it, look at your LinkedIn profile and other social media.  Are you driving your brand?  Beep, Beep, here I come! Enjoy this video:  JD Gershbein on LinkedInContinue

Tags: Media, Social, LinkedIn, Brand


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A Tribute to Martin R. Katz

Posted by Laurence Shatkin on March 31, 2015 at 9:41am 0 Comments

As I was growing up, I often thought of making a career in writing, but it never occurred to me to write about careers. This career path, which has been so rewarding to me, I owe to Marty Katz. He died March 17, age 98.

In 1979, he hired me to develop career information for the SIGI program at Educational Testing Service. The System of Interactive Guidance and Information was his brainchild and was one of the pioneering systems in the early days of computer-based career development. His ideas were so far ahead of his time that, initially, the available computers were incapable of storing the amount of information necessary to make the system work. He proposed using a carousel of slides to display the fixed information (such as occupational descriptions) so that the computer’s limited storage would be freed up for the interactive textual elements. He also…

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Today's Daily Quote

Just how to create for that internet for readability

There’s no denying the phrase “content is king” is accurate on the internet now. The content that is greatest wins on-line.

Your content that is written isn’t any longer merely a vehicle for the key words to enable you to climb in Google search positions. Google is websites that attempt to “items in key words that are ”. Readability is more significant, today. It’s got to be content that is valuable or rate wo be n’ted by you nicely. Here it is possible to attain an ideal balance between great Search Engine Optimization, great content, excellent grammar and readability that is great.

Compose for brief attention spans

There’s undoubtedly a spot online today. Posts that have several thousand words are, particularly, loved by search engines.

Keep nearly all your content that is written easier to digest, and link to longer bits for people who need to learn and brief. The ideal length for posts that are written is between 900 and about 600 words.

Keep it straightforward

Another significant factor in blog and web site writing usability is. Avoid jargon and additionally highly specialized terminology (unless your audience is exceptionally specialized!)

Not because your readers lack wisdom, but because it’s fast and simple read and to scan.

Make sure you write to the reader, and also use active voice. Your readers are constantly “ your own organization is constantly “we, and you”.” If you combine that up, your readers might confuse or seem chilly and aloof.

Contain bulleted lists

It’s significant to space to ensure you’ll find clear breaks between paragraphs and lines, and only to give your readers eyes that are ’ a spot to rest.

Don’t hesitate to hire a professional

If you’re reading this all, and it’s seeming like lots of work to compose great content for your own website or Malaysia web design, that’s because it’s.

What’s promising is that we now have lots of internet services and freelancers out there who focus on writing for the internet and who’ll create your content for a fee that is fair. Normally, this is an affordable and simple process to ensure you get excellent posts that the readers adore.

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