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Are You Behind the Wheel of Your Brand?

Started by Carrie Robinson in Answer our Community "Questions of the Day" Jun 12, 2011. 0 Replies

Brand, brand, brand...we constantly here this word everywhere.  Why?  It is important to 'Drive Your Brand' particularly in social media.  Think about it, look at your LinkedIn profile and other social media.  Are you driving your brand?  Beep, Beep, here I come! Enjoy this video:  JD Gershbein on LinkedInContinue

Tags: Media, Social, LinkedIn, Brand


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A Tribute to Martin R. Katz

Posted by Laurence Shatkin on March 31, 2015 at 9:41am 0 Comments

As I was growing up, I often thought of making a career in writing, but it never occurred to me to write about careers. This career path, which has been so rewarding to me, I owe to Marty Katz. He died March 17, age 98.

In 1979, he hired me to develop career information for the SIGI program at Educational Testing Service. The System of Interactive Guidance and Information was his brainchild and was one of the pioneering systems in the early days of computer-based career development. His ideas were so far ahead of his time that, initially, the available computers were incapable of storing the amount of information necessary to make the system work. He proposed using a carousel of slides to display the fixed information (such as occupational descriptions) so that the computer’s limited storage would be freed up for the interactive textual elements. He also…

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Today's Daily Quote

Your SEO Wants Inbound Marketing and Information

Inbound advertising and content marketing are joint from Search Engine Optimization at all. Content marketing is becoming an important part of now’s Search Engine Optimization.

Its umbrella offers the most extensive, most powerful reach for actual ROI and on-line visibility.

Companies only can’t discount the huge picture of content and inbound advertising, with Search Engine Optimization as part of the whole, if they need an online presence that is effective now.

Yes, you should be optimizing your content if you need your content to be found by Google. But, it’s not just as one theory about Search Engine Optimization or key words– –anymore. Content marketing should be the focus of the investment for on-line exposure that can provide results that are actual.

So has SEO Services Malaysia become an incorporated part of inbound and content advertising, as a whole?

The greatest way to begin finding how Search Engine Optimization is a built-in piece of the entire puzzle of content and inbound advertising would be to really examine the definitions of these three things (content promotion, inbound promotion, and Search Engine Optimization).

Hubspot: “Inbound advertising is about sharing and creating content. Inbound brings qualified prospects for your company and keeps them coming back for more.” by creating content created specifically to appeal to your own dream customers

“SEO stands for search engine optimization.’ that is ‘ It’s the procedure for getting traffic from ‘natural’ search results or the ‘free,’ ‘organic,’ ‘editorial’ on search engines.”

Inbound advertising and content marketing are interchangeable: they contain the strategy of creating the finest content tailored to your own audience which brings customers out of your audience and subsequently drives ROI.

You might get by with simply having a presence on Google if we were in an age where the internet was an infant.

But now, the internet is a raring, partying grownup: you’re in an ocean of content.

You’ve got to do greater than simply have a presence. It’s mandatory that you get noticed in the sea.

And content marketing is the large image that provides you with the actual pattern on the best way to do exactly that.

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